About us Vision and values Our Wider Values Positive Campaigning We communicate and campaign in a way that tells people what we want. For example, “Support parents with learning difficulties!” should be used, not “Stop taking people’s children into care!”. It is important to try to understand and hear all sides of an argument and the reasons why people might disagree with our values and beliefs; working with people or organisations, rather than against them, where we want change to occur. We believe this is the most effective way of making a lasting positive change. Visit our Campaigns page for more information on our latest positive campaigning.